The SEMRush sensor is an indicator provided by the SEMRus tool which makes it possible to monitor the volatility of SERPs.(1)
If you notice big fluctuations in the Google ranking on your keywords, it may come from an update deployed by Google. Indeed, the search engine updates daily. If not all updates bring big changes in the SERP, this is not the case for the bigger ones.
It is important to regularly track fluctuations in Google search results to determine if positioning drops are due to a Google update or not.
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When is Semrush Sensor Data Useful?
The Semrush sensor is useful for comparing site level ranking or traffic changes to industry-wide changes. The Semrush sensor, for instance, offers a useful reference point where users can determine whether these changes were particular to their website or across the entire industry if your website has suddenly experienced an increase or decrease in traffic.
The Semrush sensor tracks a category’s volatility over time. The sensor is updated every day, and the last 30 days’ worth of data are all viewable. The data is inaccessible after the 30-day window has passed.
The “All Categories” tab on the left side of the screen displays the wide range of industries and market segments that the Semrush sensor covers. To make it easier for you to find the categories that apply to you, each category includes a brief description and a few examples of websites and industries that might fit into the category.
ll of the categories
- Arts & Entertainment
- Autos & Vehicles
- Beauty & Fitness
- Books & Literature
- Business & Industrial
- Computers & Electronics
- Food & Drink
- Hobbies & Leisure
- Home & Garden
- Internet & Telecom
- Jobs & Education
- Law & Government
- Online Communities
- People & Society
- Pets & Animals
- Real Estate
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Semrush Sensor Country Databases
At the time of writing, the Semrush sensor pulls data from nice different countries. The countries featured in the sensor data base include:
- United States
- United Kingdom
- China (Baidu)
Just like the categories discussed above, each country will have its own sensor scores which fluctuate each day. A day of high fluctuations in the United States database does not necessarily correlate to a high rate of fluctuations in the Germany data base.
Yes, the Semrush sensor is one of Safari Digital’s SEO tool stack’s most important components, and we rely on it to track daily changes in SERPs. If you are an SEO expert who is serious about understanding cause and effect in your SEO work, it’s crucial to compare recent changes to daily changes in SERPs in order to comprehend the motivation behind ranking changes.