How to Use Google Keyword Planner to Research Keywords for Your Website

Google Keyword Planner

Google Keyword Planner


So you want to start a new website, but you don’t know how to come up with keywords to rank well on Google, let alone how to use the Google Keyword Planner tool? No worries—this guide will help you learn how to use Google Keyword Planner to find and research relevant keywords for your website that are likely to attract customers who are interested in what you have to offer. Follow along as we show you exactly how it’s done!

Google Keyword Planner
Google Keyword Planner

What is Google Keyword Planner?


Google Keyword Planner is a free tool that allows you to research keywords for your website. You can use it to find new keywords related to your business, product, or service. You can also use it to get ideas for content marketing and SEO.
The first step to using Keyword Planner is setting up a Google account and signing in. Once you’re signed in, follow these steps:

  1. Click Tools, then click Keyword Planner from your dashboard. You will see several useful categories on how you can use keyword planner. Under Get Traffic, click on Keyword ideas. This will be where you decide what keywords you want to target.
  2. Type in a word or phrase that your business would like traffic from and press enter to search it. The keyword planner will generate a number of ideas with data and SEO metrics attached, along with other suggestions of what people are searching online.

The Difference Between Local Monthly Searches and Global Monthly Searches


Google Keyword Planner is a free keyword research tool that allows you to find the right keywords to target for your website. You can use it to research both local and global monthly searches.
The search volume shown in Google Keyword Planner is determined by local monthly searches and global monthly searches. While local monthly searches tell you how many people search on a keyword each month within your country, global monthly searches tell you how many people search on that same keyword in all countries. It’s important to understand what these two columns represent before you make decisions based on them. For example, if you’re an SEO analyst working for a UK-based business, you probably don’t care about what happens in other countries. All of your clients will be UK-based, so having information like worldwide trending data won’t be helpful. Instead, focus just on local data to ensure that it’ll match your target audience’s needs as closely as possible.

The Difference Between Estimated CPC and Average CPC


When you use the Google Keyword Planner tool, you’ll see two different CPC metrics – estimated CPC and average CPC. It’s important to understand the difference between the two, so that you can make the most informed decisions about which keywords to target.
Estimated CPC is the amount that you’re likely to pay when someone clicks on your ad. This number is based on historical data and other factors, such as your targeting settings. Average CPC, on the other hand, is the actual amount that you’ve been paying for clicks on your ads.
So, why is it important to know the difference? Well, estimated CPC can be useful when you’re trying to decide which keywords to bid on.

Increasing Traffic through SEO


One way to increase traffic to your website is by optimizing it for search engines, which can be done by researching the right keywords. Google’s Keyword Planner is a great tool for this. Just enter a seed keyword and get started. You’ll be able to see related keywords, as well as their monthly search volume and average CPC. From there, you can choose the keywords you want to target on your website.
Choosing keywords that your potential customers are likely to search for is a crucial part of increasing traffic. Be careful not to over-optimize by picking keywords with very low traffic and/or high average CPC. Focus on high search volume and reasonable cost per click, so you don’t spend too much money without getting good results. You’ll also want your website to be optimized with these keywords in mind, otherwise you might lose visitors who land on pages that aren’t relevant enough.

Understanding What People Are Searching For


When you’re trying to attract new website visitors (and customers), it’s important to understand what they’re actually searching for online. That’s where the Google Keyword Planner comes in. This free tool allows you to research keywords that people are actually typing into Google. Just enter a seed keyword (like coffee) and the Keyword Planner will show you related keywords, along with their average monthly search volume. This information can help you decide which keywords to target on your website.
If you want a more accurate picture of what people are searching for in your local area, you can expand your keyword search to include more than just nationally trending terms. To do so, click on Show More Options in the left-hand column and check off Approximate Search Volume. This will show you how many people search each month in your area (and beyond).
Can’t I Just Ask Friends What They’re Searching For?
Yes, you can certainly ask friends what they’re searching for online, but it’s an imperfect solution at best. If they say they want something that doesn’t already exist, that’s great—you can make it!

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John Hopkins is Editor at Admire, his One of the original CB crew, John joined the team back in 2013 after moving from her role as a staff writer on Design World. Since then he's written regularly for other creative publications.

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