How to improve the ranking of your products on Amazon SEO


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Amazon SEO

Companies, online stores, and web services compete to attract the attention of consumers, whose research behavior is constantly changing, with advertisements paid for in search engines, via social networks or blogs, as well as through search engine optimization campaigns (SEO) aimed at helping achieve Google’s best ranking.

Amazon SEO

In the recent past, Amazon has become the first port of call for many users when they search for a particular product, and in light of this development, it is not surprising that a large number of online retailers sell their own goods via this portal. However, many do not seem to be familiar with the criteria used by Amazon’s search algorithm to display its results.

However, those who deal with it a little and indulge in an exciting world of Amazon improvement not only improve the location in product search results but also sales opportunities at the same time

What is Amazon SEO exactly?

Everyone may have heard about SEO these days, and even if Google is rightly given the highest priority in this context, a giant search engine is by no means the only place to optimize search engines.

In principle, this marketing system can be used anywhere the algorithm sorts search results according to different factors. When content is improved for classic web searches, the focus in Arabic-speaking countries is on Google Search Engine, where which has enjoyed an impressive market share of over 90 percent in Arab countries in recent years.

However, when it comes to specific search for a product, Amazon, which has evolved from a simple online mail order business for books to one of the most important e-commerce platforms worldwide, Significantly scratches Google’s digital throne, where users skip the track more and more via the standard search engine and instead search for the desired product directly on Amazon.

There, the inserted search phrase is compared with the entire catalog by the internal A9 algorithm in order to provide a list of results as accurately as possible to the user, which will best contribute to a subsequent purchase.

Because the A9 algorithm is completely random when putting results like Google algorithms, Amazon’s ranking can be actively improved – even if the A9 evaluates much lower factors, for example, the Hummingbird algorithm used by Google.

As a result, Amazon SEO requires fewer important steps, but individual actions are the most important.

Amazon SEO improvement deserves every retailer’s attention

If you want to rely on the power of search engines in your web project, you won’t achieve much without search engine optimization.

Competition is so fierce in many industries that you can just draw attention to yourself through the right improvement measures otherwise large-sized competitors will easily outperform you, significantly reducing your chance of remittances.

The situation is very similar if as a retailer you offer products on Amazon: do so without improving the order, leave a cost-effective and effective opportunity to help your offer get a better view that goes unused.

That’s why Amazon SEO should play an important role in your planning for short-term and long-term success. If your products rank more and more first in top positions, users are more likely to take a closer look at what you offer – and with it the chance to buy your products eventually increases.

What ranking factors does Amazon use?

The A9 algorithm mentioned above takes two main types of factors into account when arranging items for sale on the eCommerce platform:

  • Linkage factors
  • Performance factors

Link factors are the basic information used to describe a product you list on Amazon, and as a retailer, you can directly influence that information, which is why increasing the importance of your product offer is also Amazon SEO’s main task.

Important items here are the product title, points, and keywords you store on the Amazon backend, and of course, the actual product description is also suitable for arrangement.

The initial modules you need to improve these factors are the well-known keywords through traditional search engine optimization.

Once Amazon’s algorithm is cleared for all items from the catalog of products whose product data matches its user search query, performance factors come into effect in the second step.

The algorithm assesses how well the specific products have performed so far, with user feedback playing a key role, and among other things, the A9 takes into account the click-and-conversion rate as well as customer satisfaction.

You can only exert a slight influence on performance ranking – for example, by allowing your products only to arrange for appropriate search terms. However, the ranking is mainly a result of your overall success on the sales platform and user satisfaction.

Amazon SEO Optimization: The most important steps on the way to the top order

If you already have experience in traditional search engine optimization, you will learn about many familiar elements in the following sections about concrete ways to improve Amazon.

Despite all similarities, there are also points where search engines and hence improvement techniques differ from each other, For example, with Amazon SEO, the power of the link has no effect on the order Although external links to your products will still help you achieve additional sales in the best case scenario, However, building links to improve Amazon is not as important as Google SEO off the page.

Another distinctive feature is the structure of the user’s usual queries or the way users use the search engine in question. While Google can interpret and answer complex questions and search phrases, Amazon search is scaled into short, accurate search queries and above all product-related search queries, behind which there is always a clear intention to buy.

  • Step 1: Product analysis and competition

As is well known from other marketing metrics, the first step in improving Amazon is to subject your product or products and related market to basic analysis.

The more you know about your product and can describe it, the more you have chances of successfully searching for keywords, for example, the clear picture of articles and their unique selling points not only makes it easier for you to identify potential keywords but also provides you with valuable input to create and formulate dots when updating the product later.

Design your product descriptions in a detailed and innovative way – but without deviating too much from actual product characteristics, otherwise, incomplete or even incorrect descriptions as a result of a hasty or unrealistic product valuation quickly lead to Amazon users’ dissatisfaction and therefore to a weaker long-term arrangement.

Once you’ve compiled important features and strengths of your products as well as a shortlist of favorite keywords, you’re turning your attention to the competition.

Find out which offers are particularly well rated for the required search conditions and which service providers are behind the products in question. This way, you can better assess your success chances, search for keyword synonyms, and gather valuable ideas for the concept of your product pages.

  • Step 2: Search Keywords

Intensive keyword search is as important to improve Amazon SEO as it is to improve the classic search engine, however, while Google offers its own search volume determination tool with AdWords Keyword Planner, Amazon lacks this tool yet.

Search using the keyword chart of the AdWords tool

Fortunately, you can also use Google’s keyword search tool for the e-commerce platform, all you need to do is pay attention to the difference already mentioned in users’ search behavior in order to get important results in the end.

From the keyword search results using the keyword chart, you should remove those keywords that play a role for Google but are not relevant to improving Amazon’s ranking, and this applies particularly to keywords for transactions and information, as the following example shows:

If you use a keyword chart to view the relevant keywords of the keyword “printer,” the tool will also give you the following large-size search results, among others:

  • “Printer Test”
  • “Buy a printer”
  • “Comparison of printer”
  • “Printer Driver”
  • “Refill printer cartridges”
  • “Printer problem”

However, a user who uses an Amazon search engine will not make any of the above search queries since it is already on the sales platform, he knows that he does not have to expressly formulate his intention to buy.

When looking for tips for your printer problems, it makes sense that it does not use Amazon search, and therefore, these terms are not relevant to Amazon SEO, even if they contain a large search volume in other search engines.

Search with Amazon-Keyword-Tools

Of course, Amazon’s growing importance has not gone unnoticed by SEO providers.

There are now some services specifically geared towards searching for Amazon search queries, with MerchantWords, for example, compiling a database of more than 170 million international keywords (including German, English, Italian, Spanish and French) that you can use to search for Amazon keywords for a monthly fee.

In addition to the estimated value of the monthly search volume, the corresponding tool also names product categories for many keyword suggestions in which they are frequently represented.

Also interesting is the Sonar tool, which you can use for free as part of the Marketplace Analytics online analysis platform, and the tool offers you the required keyword search volume and many alternative suggestions.

For this purpose, it uses a rating scale, where value 1 indicates a very low value and value 5 for a very high search volume, and according to the service provider, the core database, which is regularly updated, already includes more than 32 million keywords in English.

Search via Amazon Auto-Completion

Search via Amazon Auto-Completion- amazon seo

Like Google, the Amazon search engine has an auto-completion function so while the user is writing, it automatically offers suggestions to complete the term or terms being searched, in addition, it also provides relevant search terms and displays the most important product categories for each keyword entered.

Not only do random entries help you identify valuable keywords for your SEO strategy, it’s also the easiest way to check the validity of some keywords on your temporary list, and in this way, you can reduce the risk of using an oversized keyword people use to search for something completely different from your products

Structure and hierarchy of your Amazon keywords

A good keyword set is not only characterized by the fact that it contains all relevant search terms, during the search process, but you should also try to make the menu as clear and user-friendly as possible. Otherwise, it will be difficult for you to exploit the full potential of your search results, especially in the case of complex Amazon SEO campaigns with many keywords and keyword groups.

The common practice is to assemble the relevant keywords in groups and what is important here is to divide your group into several groups such as “general”, “long-tail”, “seasonal” or “competition” in order to simplify the overview.

The last step before preparing the product pages is to arrange the searched terms, use the search volume values displayed by the above tools, taking into account the information gained through product and competitor analysis, to create the possible promising order, and also include your impressions of automatic completion in Amazon.

Important keywords and synonyms

Synonyms are also an element of Amazon product pages that is equally important to buyers and arrangement, however, increasing detectability in product search while ensuring a good shopping experience is a difficult balancing act.

While the goal on the one hand is to ensure the high intensity of keywords, on the other hand, information content and readability are important and do not be neglected in the formula.

A look at the points should convey to the interested user what makes your product special and what makes it worth buying so it is important to incorporate the most important keywords – including appropriate synonyms – into the product’s point presentation as reasonably as possible.

The following points should also be considered when designing:

  • Maximum 150 characters per synonyms
  • Use keywords that are not used in the title
  • There is no repeat of keywords
  • There is no price or shipping information
  • Singular and combination have nothing to do with the A9 algorithm
  • Type all numbers as numbers
  • There are no private characters.
  • Overwriting at the beginning of each point

It makes sense to hierarchically arrange information and thus start with a general summary of the product, basic functions can be presented and then more characteristics, and it is better to provide additional information such as information on the scope of delivery at the end of the list.

With the help of synonyms, you can highlight the characteristics and advantages of your product in a prominent place – under the product title. If you devote the necessary care to creating these key points in the context of Amazon SEO improvement, you increase the chance to persuade interested users to offer you.

Amazon Background (important keywords, synonyms, alternative spellings)

Using your retailer’s account, you have the option of storing the keywords of your product in question in Amazon’s back end.

You currently have 250 characters available for the corresponding “General Keywords” section which is a space you should use wisely.

Enter the most important keywords and synonyms (except for the keywords used in the title) one by one, separated by distances in the lines.

“Platinum keywords” do not affect Amazon SEO, these keywords do not improve the possibility of finding a product and are only used for non-promotional actions, so, unless you are a platinum dealer, these lines are irrelevant.

When inserting a keyword set into the backend, there is little to consider thanks to many simplifications, the following aspects do not play any role in the interpretation of keywords:

  • Arrangement
  • Large and Small Characters
  • Signs
  • Filler Words

In view of the fact that Amazon users cannot see your backend activities, you can also add regional or slang keywords or have spelling errors safely.

In case you enter all keywords and important synonyms and still have characters available, you can use alternative spellings that are not suitable for a serious product page to pay your order extra.

Using the new keyword types “target audience”, “theme”, “other features” and “intended use”, you can select additional keywords that make it easier for Amazon to classify your products.

Product Description (secondary keywords)

Describing your product is not very important to Amazon’s ranking and improvement, you shouldn’t completely dispense with keywords, but complex search engine optimization procedures aren’t necessary.

You have a great deal of freedom in return when drafting a “sales display” in text form, which should not be less than 1,000 characters and a maximum limit of 2,000 characters (including distances).

We rely on passion and a personal approach to enhance a potential customer’s desire to buy, and compared to title and points, the product description provides the advantage that you can go into details about unique POS and other characteristics of your items.

Even if you’re essentially free to decide what your item description looks like, Amazon has included some information or potential details in its Quick Start Guide that are best avoided in the product description. These include the following points:

  • Seller’s name
  • Email Address
  • Site Link
  • Information about the company or store
  • Details of other products

In order to present your ad text in an attractive way, you can coordinate it with simple HTML tags and structure using line breaks, lists, and wide interfaces.

Even at Amazon, search engine enhancers are not a one-time process that ends with the implementation of the keyword strategy developed. After successfully completing the improvement procedures, you must follow exactly how they affect your ratings, customer satisfaction, and satisfaction in a world that affects sales success.

In addition, it remains important to monitor competition in order to observe price changes or other changes in strategy (e.g. in keyword improvement) in a timely manner, and if necessary to be able to respond.

Unlike monitoring your website, when monitoring your product pages, you have to dispense with values such as appearance times, click rate or duration of stay, and accurate analysis of sales numbers and customer reviews is more important.

Monitor competition with SISTRIX’s Amazon SEO Tool

SISTRIX Toolbox is one of the most popular search engine optimization tools for years, and SISTRIX admires its classification databases and the additional consistent development of its software, meaning that new results and analysis options are integrated into the functionality of the tool in a timely manner.

Using the Amazon SEO Tool, the online marketing company offers a solution to improve Amazon and analyze it for some time. Using this tool you can not only measure the performance of your keywords, but also examine keyword strategies and customer ratings for your competitors.

Of course, you can also view all the reviews of your products in the clear dashboard. Furthermore, SISTRIX offers concrete improvement tips for address, description, and company.

Uberseller tool

Uberseller offers a full range of special functions that go beyond tracking your Amazon SEO metrics, for example, an inventory manager helps you manage your inventory and notifies you automatically when you need to rearrange certain products.

In the profit dashboard, you can also find out what items bring you the best sales or at what time (weekdays, time) your products are frequently ordered.

No doubt one of the most important ingredients is a sales tracker, which not only identifies your own sales numbers, but also determines competition numbers.

Other features are monitoring customer reviews and keywords as well as alarm function, which informs you once another retailer reduces price or copies your product list.

Improve Amazon ranking: Good mode is half the battle

The advanced search engine optimizers strategy can only be recommended for any retailer selling products on Amazon.

The keyword-filled product pages, which also have good readability and a high level of information, are effective in terms of search algorithm and potential buyers, the sooner you start improving, the sooner the performance factors mentioned, such as the click rate, will give you an extra boost.

You only get a good rating, buyers and positive reviews if the descriptions and offer also provide what they promise in terms of quality Not only is it about the product but also about service factors such as availability, delivery time or general support services So don’t make any false promises to improve the order a little bit, instead Continue looking for new ways and strategies by which you can improve or maintain the quality of your items and your presence at Amazon and your long-term service.

You also have the option to make a SEA at Amazon. As an Amazon retailer, you can choose from the three mobile advertising formats enabled to “sponsor products”, “title search ads” (both based on keywords), and “product display ads” (product targeting or interests), all of which are pay-per-click ads based on (pay-per-click) work.

While ads for the first two types appear directly on search results pages, the latter appears directly on product details pages and compared to Google ads, the cost of clicking on Amazon is relatively low, in conjunction with the generally good conversion opportunity provided by the online sales platform, SEA makes a useful marketing solution for sales via Amazon – provided you have the necessary budget.


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