A reasonable price is one that does not jeopardize the graphic design profession or exploit the client.
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Logo design pricing
To find that golden middle ground, keep the following in mind:
Know the project’s exact scope and leave no room for surprises. Always give your best and more than you’ve been asked for when dealing with an inspiring client.
Recognize the value you’re adding to the client’s company. On top of your final price, add this additional monetary charge.
Calculate your hourly rate by multiplying (your monthly expenses + profit) by 100.
This does not imply that you charge by the hour and that you are not required to make it public or disclose it. The hourly rate serves as a starting point and a break-even point.
Always charge “times” more for the value you provide to your client (but never below your basic hourly rate).
Calculate how long you think it will take you to create the logo. Add 10% to 30% to account for client delays and revisions, and you’ll arrive at your final price
Good clients aren’t going to hire you for the price you’re asking.
They hired you because of your abilities and the value you bring to the table.
If this is the case, be willing to be flexible at the end of the day because these customers will always want more.
If a client is only interested in your price, move on and find clients with whom you enjoy working.
Good clients aren’t going to hire you for the price you’re asking.
They hired you because of your abilities and the value you bring to the table.
If this is the case, be willing to be flexible at the end of the day because these customers will always want more.
If a client is only interested in your price, move on and find clients with whom you enjoy working.
Example —
- Your hourly rate is $50
- Hours break down (for your estimation purposes only) —
- Research: 3
- Client Communication: 2
- Sketching: 5
- Presentation: 2
- Execution: 5
- Presentation: 1
- Revisions: 2
- Finalization: 5
- Total: 25hrs x $50 = $1250
- Your break-even point = $1250.00
- Ad 30% for safety = $1625.00
- The value you think you’re creating for your client: +$2000
- Total $3625.00 // This is the number you present to your client and you back it up with examples of previous work and value you’ve created for other clients of similar nature. A stellar portfolio is a must.
- You can start negotiating & living the life of a profitable designer.
- This estimate does not suggest the market price, it’s simply a mathematical exercise based on a few key assumptions.
- The exercise is better suited for freelance designers working alone. If a studio/business/outsourcing, a few vectors come into play that affects the price differently.
Notes—
Some professionals disagree with the practice of billing on an hourly basis.
Please understand that this response does not imply that. What I’m trying to say is that you must first know where to begin in order to be on good terms with yourself.
Anything beyond that is incredible and wonderful. Anything below this is concerning for both parties. — Present the final price to the client at all times.
You’ll assist them in obtaining approval and moving forward with the project.
*In a given month, 100 is (roughly) the number of effective hours you are productive.
Anything more than that, and you’re burning both ends of the candle.
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