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Before you invest in ads, you need to figure out who your target audience is and start building a community.

However, you may be unsure about which platforms to use. Is Snapchat comparable to Facebook in terms of efficiency? Which one will produce better results for a lower cost?

This article will give you some information about Snapchat and Facebook ads to help you decide which one is best for you.

Snapchat Ads or Facebook Ads
Snapchat Ads or Facebook Ads

Are Snapchat Ads Worth It?

Snapchat has recently been treated unfairly, as many people dismiss it as one of the most popular social media platforms. However, just because it’s more popular among younger audiences doesn’t mean it’s dead.

What does this mean in terms of Snapchat ads?

Pros

They differ from advertisements on other social media platforms. The Snapchat app has a ton of fun filters, stickers, and other features that a savvy marketer can take advantage of. Why not be inventive with your advertisements?

Furthermore, because these ads cover your entire screen, it’s unlikely that you’ll swipe past them without noticing them. There will be very little text displayed. These ads are frequently interactive and entirely image-based.

If your company wants to appeal to a younger demographic by displaying more personality, Snapchat ads are a great way to do so. They allow you to be more genuine than ever before and use multiple CTAs to capture the user’s attention.

They usually appear more appealing than Facebook ads because they aren’t overburdened with text. They appear in between snaps, similar to Instagram sponsored stories. They can be quite immersive due to their short length.

Cons

However, Snapchat ads have flaws that may limit your ability to reach more people. They’re ideal if your target demographic is between the ages of 13 and 24. Snapchat, on the other hand, isn’t the best platform for showcasing your product to an older audience.

Another disadvantage is that you cannot track the success of your campaigns. Snapchat hasn’t built the analytics to determine whether someone watched the entire ad or just swiped to the next snap. Snapchat users can’t even share the advertisement with their friends.

Also, if you need more words to better explain your products or services, you won’t find them here. You can only add a headline to Snapchat ads. To convey the message, you’ll need to rely heavily on visuals.

Is Facebook Still Number One?

Nothing has changed in 2020: Facebook still has the highest number of active users. Snapchat is ranked 12th after Instagram, WhatsApp, TikTok, and other platforms, according to the most recent statistics.

What does this mean for advertisers who want to run Facebook ads?

Pros

You’ll find whatever demographic you’re looking for on Facebook. Because it has over 2.7 billion users, it’s unlikely that your potential customers aren’t using it. Even if you need to target a specific niche, Facebook offers tools to help you do so. One of the most useful features of Facebook ads is microtargeting.

You can also use this popular platform to create ads with both text and images. However, you should avoid going overboard with textual elements, as your ad may be rejected.

Facebook ads are popular among marketers because they allow them to drive traffic to their company’s website. Actually, when a user clicks on your ad, you can direct them to any page you want, including the brand’s official Facebook page or its website.

Finally, reaching more people and converting leads is usually not too expensive if you target your audience well.

Cons

It may be difficult to get people’s attention on Facebook these days. Because the market has become so crowded, making your ads stand out can be difficult. Making them interesting and creative can be difficult.

You can use custom audiences or retarget, but in most cases, your ads will reach a cold audience. It doesn’t mean you won’t be able to convert that way; it just means it will take longer because the audience you’re reaching may not be familiar with you or your brand.

Another thing to keep in mind is that the Facebook userbase is aging. Younger generations are shifting to TikTok, Instagram, and Snapchat, so if you want to keep up, you should invest in ads on multiple platforms, not just Facebook, to reach this audience.

You must use the Business Manager to organize your campaigns, select demographics, and more in order to run successful Facebook ads. Getting started with Facebook ads can be time-consuming due to the numerous variables to consider.

Snapchat Ads or Facebook Ads
Snapchat Ads or Facebook Ads

You can use custom audiences or retargeting, but your ads are actually a cold reach in most cases. It doesn’t mean you won’t be able to make conversions that way, but it may take longer since the audience you’re reaching may have no idea about you and your brand.

Another thing to bear in mind is that the userbase of Facebook is getting older. Younger generations are switching to TikTok, Instagram, and Snapchat, so if you want to keep up, it’s smart to invest in ads on different platforms, to reach this audience, not just Facebook.

To run ads on Facebook successfully, you need to use the Business Manager to organize your campaigns, choose demographics, and more. Getting started with Facebook ads can be a time-consuming process since you have many elements to keep an eye on.

Choose Wisely

Which would you choose if you had to choose between Facebook and Snapchat?

Many factors influence your decision, the most important of which are your target audience and budget. Ask yourself what you want to accomplish with your ads, and you’ll quickly figure out which platform to use.

Have you tried Snapchat or Facebook ads before? How did it turn out? Please share your thoughts in the comments section below.


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