Talent distributing their music via Distrokid on Snapchat will be able to apply
Snapchat has announced a new monthly grant program for independent musicians who distribute their work on their platform, with awards of up to $100,000.
According to Variety, the Sounds Creator Fund is open to artists who use Distrokid on Snapchat. Each song can receive a monthly grant of up to $5,000 with a cap of 20 songs.
Before approving, Snapchat will evaluate the artist’s level of engagement on the platform; it will not fund contracts that have already been signed.
Snap said in a statement to Variety that it wanted to “help emerging, independent artists produce quality content and build their brands by recognizing Sounds creators who are driving trends and defining cultural moments – not just based on their follower numbers.”
With 2.7 billion videos using this feature, Snapchat’s Sounds on Snap system, which was introduced in 2020, is comparable to TikTok’s and allows users to add music to their videos.
A deal between Snapchat and Live Nation, which launched augmented reality experiences at upcoming music festivals and concerts, was announced earlier this year.
Snapchat users who are present at specific Live Nation events will be able to use special lenses to unlock these AR creations.
Snapchat claims that using augmented reality will “take festivals and concerts beyond stages and screens to deepen the relationship between artists and fans.”