Discover the web design trends that will shape 2022.
Keeping up with the latest web design trends is a sure-fire way for web designers to ensure they’re ready to capture the attention of the online masses in the face of fierce competition.
Over the last two years, we’ve all spent a lot of time browsing the web, and it’s safe to say that this time has presented – and continues to present – exciting opportunities and potential for more creativity in web design.
Nowadays, it’s critical to design a website that captures the attention of targeted viewers in a short amount of time.
Whether it’s the rise of one-page websites, a greater emphasis on typography, or the adoption of more neutral and abstract design elements, it all comes down to the details when it comes to creating a captivating website.
The six web design trends listed below can assist designers in creating a website that pays homage to the early days of the internet while also looking to the future.
6 standout web design trends for 2022
01. The one-page website
Less is more is an old adage that still holds true. Simplicity is something we yearn for all the time.
This is especially true of websites, where the most effective are the simplest.
Take a look at the growing number and popularity of one-page websites. which do away with menus and internal links in favor of simple scroll navigation.
Often, websites direct visitors to another location. One-page websites force designers to reconsider their strategy and structure to not only put all their content front and center.
but also to determine what is most important to highlight in the first place.
These sites work best when the subject matter is narrower, such as a portfolio.
but they can also serve as a helpful bridge to get people where they need to go faster and more without the need for unnecessary searching or distraction.
The one-page website mentality, in the end, allows designers to produce more creative work.
Visit Joshua Kaplan’s portfolio site for more information. He keeps the focus on what matters by using a consistent content structure and removing distracting elements. such as large images and backgrounds.
02 Make Your Hero Section Stand Out
Users are captivated by the use of eye-catching colors, shapes, videos or images, and carousels as soon as they land on your website.
Add a tagline and description that represent your brand identity to make your hero section stand out.
Just look at websites like SVZ, which use color, shapes, typography, and layout to communicate their unique brand identity in a simple, yet enticing way.
03. Typography that’s bigger and bolder
Typography has the ability to leave an indelible impression on the user’s mind.
Using larger and bolder typography is a good practice. However, striking the right balance between scale and size, as well as color, is critical.
Furthermore, you can play around with typography in different ways. such as using two different colors to contrast the text or making the text larger to entice visitors to learn more about the website—your business.
The film portfolio website of Eva Habermann overlays large typography on a moving film portfolio reel. The text obscures part of the image, piquing visitors’ interest in seeing more.
The use of a two-color sans-serif font provides the right amount of contrast without being overwhelming or illegible.
04. Abstract illustrations
Although illustrations have long been used in web design, abstract illustrations, in particular, are becoming increasingly popular.
Why? They provide designers with a one-of-a-kind opportunity to mix and match different mediums, resulting in some intriguingly unpredictable results.
Quirky graphics and abstract illustrations are a growing trend that can be a great addition to your website’s design.
To make it look natural and sophisticated, you can use hand-drawn scribbles, vector art, organic texture, and more. Alternatively, you can make your own custom illustrations to communicate your brand’s identity.
Take a look at these blog illustrations by Adam Ho. Utilizing ultra-thin lines and quirky graphic shapes, Adam’s illustrations feel like they could be technical drawings without directly depicting any specific object.
05. Use of Linework
Sections, headers, paragraphs, and product galleries can all be highlighted with linework. To give the section you want the user to click on more depth, increase the line weight.
Similarly, use a lined grid to add different color content to each section to make it more engaging and noticeable. You can also create a retro graphic effect by using bold black lines.
CPGD creates a graphic effect that is almost retro in nature by using bold black lines.
Each section of the lined grid is a different color, which helps distinguish content, and the mouseover color change helps visitors navigate the page.
The illustrations help to push this look even further into the mainstream.
06. Gender Neutral Design
When it comes to web design, it’s common for web designers to use color to represent their target audience. Pink is a popular color scheme in e-commerce stores, as it is associated with women.
Designers, on the other hand, should expand their horizons and look beyond the traditional defining personas. Using gender-neutral colors, icons, and images as part of the website is one way to demonstrate such a design.
Multiple gender options and pronouns are becoming more common in both website forms and drop-down menus.
Even in e-commerce, many sites are becoming more inclusive by not sorting clothes by gender (for example, Déplacé Maison) and including modeled shots on various body types to make their products more accessible.