Twix logo secretes:
The current Twix logo, which is printed on a gleaming gold wrapper, features a 3D rendering of the red and white letters that spell Twix, along with a brown shadow that is said to represent the chocolate and cookie treat inside (via 100 Logos).
Twix, oh Twix, oh Twix. We’re all aware of the chocolate, biscuit, and caramel combo, but did you know Twix’s famous design has a secret meaning? That’s right, the world’s most renowned dessert has been concealing a secret from us all.
The Twix logo secret, with its large, bright red text on a gold background, can be seen from a distance, but there’s more than meets the eye( the Twix logo secret). Since 2010, the logo has featured two little Twix bars in the dot of the I, but you may have overlooked their hidden meaning. The little Twix bars also serve as a pause logo, alluding to the chocolate bar’s prior advertising campaigns. Do you want to create your own logo with a secret meaning? Then have a look at our 15 golden rules of logo design to get you started.
According to Brandon Gaille, Twix carried the tagline “Twix, need a moment?” prior to the current Twix ad in which the ‘founders of Twix’ fight it out to see if the left or right Twix is superior.
The previous Twix brand focused on taking a break or “need a minute” (see above), which is why Twix bars in I double as a pause icon.
We all know that the two bars represent a pause symbol,
but we appreciate a well-hidden message, like the one in the Airbnb logo or the easter egg found in Disneyland Paris’ 30th-anniversary logo.
Related Posts :